Facebook buys fitness app firm Skip to main content

Facebook buys fitness app firm

Moves app Facebook wants a piece of the lucrative fitness technology market

Related Stories

Facebook has added a Finnish firm that makes a fitness tracking app to its ever-increasing portfolio of purchases.

Helsinki-based ProtoGeo created the Moves app that uses a smartphone's built-in sensors to track activity and calories burned.

The acquisition offers the social network an entry into the burgeoning health technology market.

Other recent purchases include mobile messaging firm WhatsApp and virtual headset maker Oculus.

Facebook did not reveal how much it paid for ProtoGeo, which has fewer than 10 employees, but it is believed to be a fraction of the price it has paid for more high-profile firms recently.

It paid $2bn (£1.1bn) for Oculus VR and spent $19bn (£11.3bn) on WhatsApp.
Targeted ads
 
In a blogpost the fitness firm moved to reassure its users about the purchase.

"For those of you that use the Moves app - the Moves experience will continue to operate as a stand-alone app, and there are no plans to change that or co-mingle data with Facebook."
Meanwhile Facebook said of the purchase: "The Moves team has built an incredible tool for the millions of people who want to better understand their daily fitness activity, and we're looking forward to the app continuing to gain momentum."

The app runs in the background of users' phones, using location data to monitor activities through the day.

The free app has been downloaded more than four million times for both iPhone and Android phones, according to the firm.

Many of the big technology firms are seeing money to be made from health technology. There is a range of fitness bands and smartwatches on the market already.

Apple is rumoured to be on the verge of launching its own smartwatch with fitness features and Google last month launched software for wearables.

But for Facebook, the purchase of a fitness app is likely to be all about new data which will allow it to better target adverts, thinks Alys Woodward, an analyst with research firm IDC.
"They want to know more stuff about what people do and where they are. This is useful information even if they don't tie it back to the individual," she said.

http://www.bbc.com/news/technology-27155954
Labels:

Comments

Post a Comment

Popular posts from this blog

Chronology of the Press in Burma

1836 – 1846 * During this period the first English-language newspaper was launched under British-ruled Tenasserim, southern  Burma . The first ethnic Karen-language and Burmese-language newspapers also appear in this period.     March 3, 1836 —The first English-language newspaper,  The Maulmain Chronicle , appears in the city of Moulmein in British-ruled Tenasserim. The paper, first published by a British official named E.A. Blundell, continued up until the 1950s. September 1842 —Tavoy’s  Hsa-tu-gaw  (the  Morning Star ), a monthly publication in the Karen-language of  Sgaw ,  is established by the Baptist mission. It is the first ethnic language newspaper. Circulation reached about three hundred until its publication ceased in 1849. January 1843 —The Baptist mission publishes a monthly newspaper, the Christian  Dhamma  Thadinsa  (the  Religious Herald ), in ...
Post a Comment
Read more

Sri Bhaddanta Chandramani Mahathera

The Life Story of A Distinguished And Outstanding Bhikkhu The Most Venerable Saradawpharagree Sri Bhaddanta Chandramani Mahathera The Buddhist missionary Saradaw Ashin U Chandramani was endowed with great gifts and led a famous and long life. He was a very well known, distinguished and outstanding Bhikkhu Mahathera. While living in the Kushinagar Monastery, a place close to where the Lord Buddha had passed away to Nirvana, the Government of India had offered, and he had accepted, the highest, most honourable and respected title "Guru Guru MahaGuru". He became the first ever President of all Buddhists in India.A World Buddhist Conference took place in Kathmandu during the reign of King Mahindra of Nepal. The Conference was very well attended by over one hundred thousand Buddhists from various parts of the world and it was opened by King Mahindra himself. As requested by the King, Saradawpharagree blessed all the participants with the power of Triple Gems...
Post a Comment
Read more

Thai penis whitening trend raises eyebrows

Image copyright LELUXHOSPITAL Image caption Authorities warn the procedure could be quite painful A supposed trend of penis whitening has captivated Thailand in recent days and left it asking if the country's beauty industry is taking things too far. Skin whitening is nothing new in many Asian countries, where darker skin is often associated with outdoor labour, therefore, being poorer. But even so, when a clip of a clinic's latest intriguing procedure was posted online, it quickly went viral. Thailand's health ministry has since issued a warning over the procedure. The BBC Thai service spoke to one patient who had undergone the treatment, who told them: "I wanted to feel more confident in my swimming briefs". The 30-year-old said his first session of several was two months ago, and he had since seen a definite change in the shade. 'What for?' The original Facebook post from the clinic offering the treatment, which uses lasers to break do...
1 comment
Read more