Yahoo! shares surge 10% on Microsoft takeover rumour Skip to main content

Yahoo! shares surge 10% on Microsoft takeover rumour

Shares in the internet portal firm Yahoo have leapt 10% on rumours that Microsoft is considering a second attempt at a takeover.
Microsoft, which last bid in 2008, joins a host of other companies which are considering buying Yahoo, one of the internet's best-known brands.
China's giant internet company Alibaba has already said it might buy Yahoo.
Rumours of a bid from Vodafone also pushed shares in BlackBerry maker, Research in Motion, 12% higher.
Yahoo shares jumped 10.1% to close at $15.92 and Microsoft shares ended 2.2% higher at $25.89.
Yahoo's current market value is $20bn (£13bn), compared with Microsoft's previous bid of around $45bn.
Neither party has made any official comment.
Microsoft is said to be divided as to whether it would make sense to mount such a bid.
Reasons in favour include the ability to beat AOL as a competitor by creating a stronger web portal.
Market share Microsoft already has an agreement with Yahoo involving its Bing internet search engine, which powers Yahoo's search but gives 88% of advertising revenue back to Yahoo.
Combing the two could give Yahoo 30% of the US search market, according to analysts.
According to the latest figures from research firm comScore, Google has 64.8% of the US search market, Yahoo has 16.3% and Microsoft 14.7%.
But Yahoo is seen as lacking in growth potential.
Early last month, Yahoo fired its chief executive in a row over the company's future direction.
It said last month that it had received "inbound interest" from a number of parties.
Sid Parakh, analyst at fund firm McAdams Wright Ragen, told the Reuters news agency: "There are many reasons why this thing probably makes sense.
"If you strip out the variety of assets Yahoo owns, you are pretty much paying nothing for the core business."

http://www.bbc.co.uk/news/business-15193433

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